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Sunday, December 3, 2017

Max Factor Teams with Zalora Fashion Night Out 2017

Once again, Max Factor, a long renowned heritage brand rooted on make-up artistry, is at the forefront of the fashion runway as the official make up partner of Zalora Fashion Night Out 2017. Max Factor and Zalora tied up to create the official beauty look for the fashion show held last November 9 at the Glorietta 2 Activity Center. The event showcased this season’s must-haves from the most coveted and exclusive collection of Philippine’s top designers as well as Zalora’s own holiday collection.

With a team of six makeup artists led by Celebrity Make Up Artist, Bobby Carlos, Max Factor lends its fashion runway know-how and professional make up products to Zalora to achieve the “Never Ending Party Look”: an illuminated face playing with shadow and highlight, complemented by deep red lips and smoky brown eyes 

For the face, Max Factor team used the Facefinity Primer together with the new Lasting Performance Touch Proof Foundation as the perfect base. With its long wearing formula and smooth, flawless finish, there was no need to retouch before walking the runway. For contour and highlight, the makeup artist’s used the Crème Puff Blush. The ultra blendable formula and multi tonal shades of this wonder blush created the defined and high beam cheek bones of this holiday look. For the eyes, Bobby and the team used the 8 shade Masterpiece Nude Palette, together with dual tip Eyefinity eyeliner and the all new Epic Mascara. This block buster eye trio made smoky eyes look effortless. And finally for the lips, the Max Factor MUAs got creative by mixing shades of the Lipfinity Lipsticks and Colour Elixir Marilyn Monroe Collection to make a rich, sexy shade of red that can last all night long.

Exclusive photos from the backstage show the host Tricia Centenera, Zalora Style Stars Maxene Magalona and Janeena Chan, and the top models, are engaged during the pre-runway rush as they are being glammed up by Bobby Carlos and the makeup artists.  On the runway, everybody looked amazing, showing how fashion meets beauty, with Max Factor continuing to create on trend, glamorous transformations for this year’s holiday season.

For more backstage photos, make up tips and tricks, follow @MaxFactorPh on Instagram and Facebook.


Max Factor products are available online at Zalora and in leading departments stores nationwide.  Max Factor is exclusively distributed by Rustan Marketing Corporation. 

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